right tool, Right job
Refined Architecture for an Intuitive Human experience
Watts of Love is a global nonprofit providing solar technology to people who would otherwise rely on fossil fuels for light. Needless to say, focusing on the mission is most important. Struggling with digital tools is not. In addition to helping clarify brand position and messaging, the team at Watts needed a website they could easily maintain and would highlight the inspirational stories of those helped by solar technology.
We recommended an intuitive website creation tool and re-platformed their content in a new web presence. We enhanced the site architecture, streamlined their story, refined their focus and helped present an emotionally-driven, human experience. We then trained the staff to manage, edit and expand within the boundaries of their new website through user-friendly tools.