1. Business Strategy


S4DC partnered with Molis Coaching on all strategic business planning. This included financial modeling, market valuation, pricing strategies, platform evaluation, HIPPA compliance, affiliate negotiations, and rollout plans.

To find best-fit markets for Molis Coaching, we conducted a series of user interviews with dentists and Invisalign sales representatives of varying levels.

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USER RESEARCH

A comprehensive set of dentists and representatives were presented with beta prototypes and asked to respond to varying price models, content structures, etc.

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SOFTWARE EVALUATION

A wide range of custom and off-the-shelf options were considered before designing a bullet-proof technical structure that was affordable and scalable.