Updating the Fixtures
Navigating a brand transformation
One of Chicago's most successful real estate brokers came to us with a desire to share his story. He wanted to write a book outlining his life philosophy and how it had informed his career. Additionally, he asked us to update his web presence to reflect his book as well as real estate practice. Through a series of interviews and writing assignments, we gathered the resources to distill his message and story into a digestible volume that preserved his unique voice. Additionally, we updated his marketing materials and web presence, including the creation of sales-focused property landing pages.