Increasing customer engagement With social media
Empowered Independent consultants
As one of the top nutrition and cosmetics companies in the world, Arbonne needed to improve the performance of each of their 300,000+ independent consultants with the power of social media. We coordinated the most elite members of Arbonne’s global team, working in quick-hit efforts to improve personal branding, unique content, and coordinated marketing strategies that increased individual leads and integrated intelligence with a new customer relationship management system... while cutting through noise inherent in social media.
Social Advertising Powered by targeted Insights
Personalized Research to improve media buys
We extracted social media data at the individual consultant level in order to determine the real effectiveness of each individuals’ social performance. Our custom tool allowed us to tailor social strategies for each individual and across teams with minimal input from sales teams and minimal interference in day-to-day activities. Using simple code, we calculated overall reach, engagement, and supporting audience data to repackage it into simple directives consultants could put to use immediately.
Personalized Insights at Scale
Custom Tool: The S4DC Social Media Performance Predictor (SMPP)
The S4DC SMPP begins with a standard social data capture module using Facebook's Graph API and Facebook Pages. This data is then uploaded to a cloud-based module that allows access in real time. From this internally shared module, we calculate insights in a graphical format. The findings are then exported to an intuitive dashboard to inform decisions in marketing, technology, sales, operations, and finance.
Creating truth in an online presence
the brand within
We queried over 1 million social interactions across Arbonne’s top 25 competitors. We then built weekly reporting for Arbonne’s elite sales team based on our analysis. The result: Arbonne gained actionable best practices for their unique market position that translated down to each individual sales consultant. Conversely, we were able to develop personalized branding statements with each sales consultants that complemented corporate direction.
Cutting through the clutter
Custom Tool: The S4DC Social Media Explorer (SMx)
Social platforms present rafts of data, making the patterns and insights difficult to uncover. To determine real market trends we created a social media explorer to summarize the exact number of likes, follows, comments and related indicators across competitors, presenting them in an intuitive dashboard. The tool extracts social data and populates its findings into a live, cloud-based document that can be shared within teams. Our SMX also converts raw data into graphical interfaces for easy analysis on any number of proprietary platforms.
Exponential Direction and Focus
Empowering the Entire organization
Based on our research and analysis, we provided participants with a user-friendly toolkit, including videos, interactive guides, tutorials, and best practices on an organizational level, as well as individualized guidance, refined strategies, and tech support for each participant. This training and reference material allowed Arbonne’s independent consultants to confidently navigate the complex nuances of social media.
The right tools for the job
Custom TOol: S4DC Social Media Toolkit (SMT)
We developed the SMT to allow each consultant to determine their social media presence in concert with their innate brand characteristics. Working from these learnings, we developed eight online modules to support growth at the individual and team level. In addition to private coaching sessions, we developed a series of videos promoting social media best practices, informing trainees on the various tools available to help them grow their presence. Throughout the process, we provided technical support guidelines, and individualized troubleshooting measures wherever needed. Today, this toolset represents a standard in elevating individual sales performance with social media tools.